Raleigh-based
Keen Strategy is partnering with Effie Worldwide to provide strategies
on marketing effectiveness from a selection of the most effective
marketers in North America.
As Effie Worldwide celebrates the top
marketers in North America at its North American Awards Gala on June 5,
Keen will sit down with the best of the best - a cross-section of award
winners from AT&T to Johnson & Johnson - for a 30-minute
on-camera interview to talk about best practices, innovations and advice
on marketing effectiveness.
"We are very excited to collaborate with
Keen on this initiative," said Denise McDevitt, Vice President for Effie
Worldwide. "We constantly look for ways to gain further insight into
the drivers of marketing effectiveness, and this initiative will provide
some real key takeaways for marketers. We value the opportunity to work
with a group that puts such a high value on learning and shares in our
mission of making marketers effective."
Effie will distribute the videos via email
newsletters reaching the industry's most influential agency and
client-side executives, with the reach expanding through web and social
media channels. Keen will also publish the videos through its website
and is seeking additional distribution partners.
"The Effie partnership allows us to help
amplify and advance the conversation on how to increase marketing
effectiveness," said Alan Hart, Managing Partner at Keen. "There are
many organizations today that award marketing teams and agencies on
tactic-level performance, but only Effie focuses on integrative
marketing performance."
About KeenKeen is a new breed of firm: a
software-enabled strategic consultancy. We combine next generation
decision analytics with a practical, outcome-based mindset to help
managers make effective, proactive decisions about their business. Keen
works with clients who believe in the power of the next leap forward.
Our area of expertise: brand strategy, customer strategy, marketing
forecasting & optimization, and trade promotion optimization.
About the Effie AwardsThe Effie Awards are
known by advertisers and agencies globally as the pre-eminent award in
the industry, and recognize any and all forms of marketing communication
that contribute to a brand's success. Since 1968, winning an Effie has
become a global symbol of achievement. Today, Effie celebrates
effectiveness worldwide with the Global Effie, Effie Asia-Pacific, the
Euro Effies, the Middle East/North Africa Effies, the North American
Effies and more than 40 national Effie programs.
SOURCE Keen Strategy
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